New Rules Benefit Corp.


We Are NewRules

Disrupting the Narrative | Breaking New Ground | Pioneering Innovation™


NEW RULES is a collective built on the idea of developing ecosystems & solutions for Black & Brown communities where economic, health & wellness and education disparities breed. We take unproductive buildings in overlooked communities and co-create innovative spaces that are designed by the community to solve problems they have identified for themselves, both personally & professionally. 

NEW RULES is much more than a physical space - it is the nexus between arts, culture, community, and technology.

A Community Innovation Hub for public, private, community, & philanthropic engagement – we are destination location for fresh ideas, organic networking, and curated events grounded in the shared experiences of the Northside’s communities.



One Stop Shop for Creatives providing:
Shared Workspace
Business & Creative Services
Event & Multipurpose Space
Social Marketplace

Home to Creators & Innovators

1. Our mission.
New Rules builds the capacity of youth, creatives, and their communities to pursue their passions in a sustainable way that creates economic growth in North Minneapolis
2. Our Approach.
To embrace innovation, change agility, and risk taking by building relationships and trust through consistency and co-created ecosystems with fellow designers, community members and clients.
3. Our Policy.
Our home is your home. Our doors are always open
4. Our Hope.
Our hope is to be the platform linking designers, artist, and small businesses to space and resources.

Our Story

Last year, we conducted a design thinking workshop to learn more about key issues that attribute to the economic, education and health/wellness issues within the community, drawing out over 200 people in and outside of N. Minneapolis. In the results, people shared their need for accessibility to food, affordable workspace, places to network and commune, and business & professional training. Our response was to purchase the historic commercial complex located at 2015 North Lowry. Over the course of 18 months, we have invested over 5,000 hours in sweat equity and nearly $200k in personal savings to restore the building to what it is today — New Rules, a new legacy for North Minneapolis.
On October 15th 2016 New Rules on Lowry opened its doors to the public providing workspace, retail and event space the with mission to contribute to the growth of individuals and communities by providing space and holistic resources that expand their creative and professional pursuits.

What We Offer


Shared Workspace

We’ve cultivated a Creative Community of professional, forward thinking doers and achievers. Members have access to state of the art equipment used for designing, prototyping, and producing product. Our Shared Workspace significantly reduces startup costs for new creative ventures. We are a team of dedicated, community-minded individuals who have come together to share space and resources.

Event & Multi-Purpose Space

Our full service event venue is perfect for your next curated event, fundraiser, pop-up, workshop, art exhibition, or team meeting. Our flexible space features over 3,000 sqft of space and has everything you need to host your next event!

Social Marketplace

Our Market brings artists and creators together to present and sell their work. By selling and buying through the Social Marketplace, which is open to the public, you support the growth of our community and the economy in North Minneapolis.

Business & Creative Services

New Rules can be contracted by nonprofits and small business for design, product development, and branding projects. By working with New Rules, your investment impacts the local and regional creative economy for designers & freelancers.